blog

5 Greatest Salesforce AppExchange Apps for Retailers

• Date: May 2018 •
Originally, Salesforce started out as a provider of customer relationship management software for small to medium-sized businesses, a large part of which were retailers. Though the solution evolved to cover the needs of a much wider business audience, the CRM is still great for retailers, including brick-and-mortar shops and online outlets, both small and large-scale. There are a couple reasons why Salesforce is the best solution for this market, and the most important one is that this CRM is highly customizable and allows numerous market-specific add-ons and integrations.

Basically any legacy retail application can be integrated into Salesforce, be it accounting software, order management solution, POS system, or any other. Still, integrating a legacy system with Salesforce can be a challenge as it requires quite specific expertise and advanced coding skills. This is especially true for SMBs, which typically don't have a developer on board and can't afford the expense of hiring one for an integration project. In many cases, a more convenient option would be to search for an existing app on AppExchange – Salesforce's marketplace for cloud applications. And after all, why reinvent the wheel if there already are great out-of-the-box solutions, some even free, built by certified Salesforce app developers. We at Twistellar have sifted through the most popular AppExchange applications for retailers and shortlisted the greatest ones based on our expertise of working with retail businesses. Check them out!

5 Best Apps for Retailers on Salesforce

CloudCraze Commerce

We couldn't but mention this top-rated native solution which is also available on mobile. CloudCraze is an application for enterprise-level B2B, B2C and B2B2C ecommerce companies which allows them to create landing pages, launch mobile storefronts smoothly and manage several storefronts easily. Besides, the app offers the following features:
  • support of several product types;
  • support of multiple currencies and payment methods;
  • inventory management;
  • pricing management;
  • order management;
  • opportunities to integrate shipping and inventory management systems and accounting solutions;
  • etc.
The CloudCraze app also enables omni-channel customer support via multiple touchpoints. Surely, the data generated within the app is accessible via Sales, Marketing and Service Clouds, thus streamlining workflows and facilitating reporting for enterprises.

CloudGento for Magento users

Cloud Conversion has developed a number of marketplace and shopping cart specific Salesforce AppExchange applications, but CloudGento is probably the greatest of them. A fairly large number of ecommerce businesses have given preference to Magento open-source platform.
Setting up unhindered information flow between Salesforce and Magento is critical for businesses using both solutions, as it significantly reduces time retailers spend on manually inputting the data on orders, products, customers, and shipping between the two. The CloudGento app solves the problem, thus streamlining customer service significantly and also empowering Magento users with advanced reporting and marketing features.
Besides, the app integrates with other AppExchange applications built by this developer, such as eCommSource and ChannelAdvisor CRM Connector.

Augment for Salesforce

We wouldn't be us if we didn't mention this one app that provides Salesforce retail users with a truly innovative way to engage with the customers and drive product sales. Through the use of the Augment for Salesforce application, businesses allow their customers experience their products with the help of 3D AR (augmented reality) technology on mobile devices. By offering customers a chance to use the product in a virtual environment, companies eliminate the guesswork for their clients, drive customer satisfaction up and reduce the number of support cases, claims and returns.

ERP for Retail, Manufacturing, Healthcare and Service Industry

An enterprise resource planning (ERP) system is a crucial component of any retail enterprise's software infrastructure. Moreover, when integrated with Salesforce, ERP becomes even a more powerful tool. The ERP app developed by Aqxolt allows streamlining critical business processes, such as shipment, stock dispatching and receiving, accounting, supply chain management, inventory management and a lot more. Besides, the solution integrates with a number of applications that retail businesses use, including UPS, FedEx and other shipping providers, Twilio, as well as numerous marketplaces and shopping carts.

QuickBooks Online and Desktop Integration for Salesforce

A large number of retailers, especially small and medium-sized businesses, choose QuickBooks for bookkeeping and managing their taxes. It's always a good idea to have all files regarding your business in a single place and avoid switching from one software to another. QuickBooks Online and Desktop Integration addresses this need of retailers, allowing them to sync invoice, orders and payments information as well as providing them with advanced reporting capabilities.

Custom Salesforce App Development at Twistellar

Surely, AppExchange boasts far more great ecommerce applications, and these were just a few of them picked by our team. If you can't find an off-the-shelf solution that addresses your burning need, feel free to reach out to Twistellar with your project idea. Whether you need to build a custom reporting solution, develop a custom retail app for Salesforce or to integrate your existing retail software with Salesforce, we have the required competencies to take on the project.
If you're running a retail business and would like to expand your Salesforce functionality, or tailor your org to suit your needs ideally, contact Twistellar's Salesforce consultants today.
We've successfully deployed hundreds of Salesforce projects, including retail solutions for world leading brands. Looking for a company that will raise the ROI of your Salesforce investments? Get in touch now.