Salesforce is the first CRM to employ predictive analytics, and the scale of adoption can't but impress. Not so long ago it introduced its own artificial intelligence helper – Einstein, which isn't just a complement to buy in addition to your subscription plan, no, it's a great predictive analytics tool available to all Salesforce users. In one of our previous articles, we have already given you a fairly extensive overview of Salesforce Einstein AI and its key features
. Let's dive deeper into the topic and find out how businesses can benefit from it.