Salesforce and Google Global Collaboration

• Date: December 2017 •
About a month ago Salesforce announced a strategic partnership with Google. We at Twistellar are very excited about the news, as it brings lots of new features to CRM users. Besides, the change also brings a few challenges, both for end users and Salesforce partners.
However, we cherish every difficulty we come across — after all, they make us stronger and enhance our expertise as a Salesforce partner, don’t they?

So now we guess enough time has passed to make observations on the collaboration between Salesforce and Google, and here is what we've got to say about it.

What Salesforce and Google Collaboration Means for Business Users

The partnership between the two cloud giants includes three major integrations aimed at enhancing user experience and drive productivity.
Here they are:
CRM users will be able to use G Suite to collaborate on projects in real time.
Google Cloud is now officially the CRM’s most favored public cloud platform and it was chosen by the company to drive its expansion.

CRM users will be able to gain customer behavior insights using Google Analytics 360.
Let's drill down each of the points.

G Suite for your CRM users

Those who use Google as an email service provider probably use its other cloud apps — Google Drive, Docs, Sheets, Hangouts, and Calendar are indeed very accessible and easy to use, whether on the web or on a smartphone. And as a Salesforce user, you most surely are acquainted with Lightning and Quip Live Apps.

You’ve probably imagined earlier what it would be like if Salesforce with its add-ons and build-ins merged with G Suite apps.
Here is the answer:
Visual communication takes place through pictures, graphs and charts, as well as through signs, signals and symbols. It may be used either independently or as an adjunct to the other methods.
Symbolization is an important definition for this perspective. Cultural perspective involves identity of symbols. The uses of words that are related with the image, the use of heroes in the image, etc. are the symbolization of the image.
The view of images in the critical perspective is when the viewers criticise the images, but the critics have been made in interests of the society, although an individual makes the critics.

Google Cloud as the driving force of the CRM expansion

When the partnership was made public, Salesforce had already been Google’s number one CRM, and the newly announced collaboration between the two companies means that’s going to change in the foreseeable future. And as Salesforce expands, and more and more businesses start using it for managing customer relationships, it means that such a large customer base needs a public cloud platform to collaborate on projects, track interactions with prospects and converted clients and get customer intelligence.

  • And Google Cloud with its numerous apps and services is now the preferred option for Salesforce customers.

Google Analytics 360 for Salesforce

Business intelligence is a powerful tool that is hard to overestimate. However, without the ability to get the full view of this information with dashboards, charts and reports, all the customer data is a meaningless pile of bits. Google Analytics 360 in its turn is a great analytics solution, which a lot of Salesforce customers have already been using. We bet you've been craving to be able to get GA insights visible through Marketing Cloud and Sales Cloud. Well, now your dream came true.
Here is what Salesforce Marketing and Sales Clouds and Google Analytics 360 integration will allow you to do:
Add data about offline interactions, goals and conversions from Sales Cloud to GA. With the ability to access both behavior metrics and Salesforce data, you now can facilitate attribution, optimize bids and create audiences.
Set up audiences in GA using data from Marketing Cloud and target them in Marketing Cloud campaigns. Use intelligence gained from Analytics 360 to get ideas on special offers that a specific audience will find timely and relevant.
Complete Marketing Cloud campaign reports with GA data, such as the number of pages visited by a person per session, what products attracted the most attention, as well as the number of complete and incomplete conversions.
Thanks to these integrations, you'll be able to easily track what exact efforts converted your clients and how you perform at each stage of the sales cycle. Having such information at your disposal empowers you to make more informed decisions at the most appropriate time.
Some of the integrations are already available, for example, G Suite integrations. More of them will be introduced very soon — early in 2018. Keep up with the Twistellar blog to stay in the know.
If you at any point need help figuring out the new integrations, reach out to us at Twistellar. We have proven expertise in Salesforce consulting, custom development and technical support. Our deep knowledge of Salesforce CRM, easy-to-work-with code, ideal quality-to-price ratio and round-the-clock availability have helped us win the trust of dozens of our customers.