Building a custom AI application with Twistellar will help you process your data and make the most of your CRM investments. We master the list of Machine Learning and Data Science technologies:
Customer Behavior Prediction Increases Profits and ROI
Provides more effective customer relations management and prioritization of efforts based on customer segments analysis
Increases conversion of all customer interactions
Directly increases sales via recommendations of desired goods
Helps to predict and prevent customers churn
Predicts customer's decisions and helps to adopt individual proposals
Provides possibility of making decisions based on data analysis that can't be done by humans
Allows detection of anomalies in customer behavior, employees' behavior, performance of systems, hardware — leading to prevention of losses and prediction of malfunctioning
Predicts meaningful events, peaks of demand
Selected techniques
Customer segmentation: uncovers hidden dependencies of a firm's customer base, based on their interactions with the business. Most often focuses on purchase behavior and patterns.
Examples of applications:
segmenting customer database for decision making
creating group-targeted proposals and ads
sales and promotional efforts prioritizatio
Market basket analysis: helps to gain insights into granular behavior of customers, even subconscious decisions of clients.
Examples of applications:
predicting customer's next steps
forecasting client's desire to buy a product
defining hidden customer behavior patterns
Effective Cross Selling: provides ability to sell more products to a customer by analyzing his/her shopping trends and finding similarities with general shopping trends and patterns.
Examples of applications:
raising conversion by creating preferable customer journeys
product bundles composition
distribution of customers in groups by their purchase patterns
Bid optimization algorithm for real-time bidding display advertising slides: goes beyond contextual advertising by motivating the bidding on user data.
Examples of applications:
intellectual individual advertisement targeting
increasing ROI of advertising campaigns
Recommendation systems: content-based and collaborative filters-based approaches provide highly effective recommendations based on customer's data.
Examples of applications:
recommendation systems in online catalogues
linking systems in social media, communities, etc.
content management systems
search engines
Anomaly, fraud detection: provides ways to detect anomalies in people and systems behavior.
Examples of applications:
fraud detection and prediction systems
hardware malfunctioning prediction
abnormal customer behavior patterns recognition
quality control systems
Forecasting: predicts probabilities of certain events, dynamics of characteristics, ratios.
Examples of applications:
demand forecasting
traffic patterns prognosis
stock values prediction
risk management systems
Link prediction: prediction of likely relations/connections between business system.
Examples of applications:
composition of graphs between customers and products
finding dependencies between different events
analysis of relations between events and behavior patterns
Churn Prediction: forecasting of customer life cycle, prediction of customer behavior.