- ALL SERVICES
- • Managed Services
- • Simplification of Interfaces
- • Data Migration and Processing
- • Architectural Solutions and Scoping
- • Code Review, QA and Support
- • Applications Development
- • Pre-sales and Solutions Consulting
- • Technical Audit and Support
- • Custom Applications Development
- • AI Apps
Salesforce B2B Commerce in the Era of Lightning Web Runtime
• Date: July 2025 •
Estimated reading time: 8 minutes
Estimated reading time: 8 minutes
Subscribe for more useful content
We promise we'll not spam your mailbox!
By submitting you agree to receive a newsletter from Twistellar. You can unsubscribe anytime.
- Why Consider Migrating to LWR?
- Why Migrating to LWR Matters for Your Tech and Sales Teams
- Hidden Challenges that Can Impact Budget and Timeline
- Key Questions to Ask Before Migration
- When is it Worth Making the Switch?
- Strategic Advantages of LWR for B2B Businesses
- Final Thoughts
- FAQ: Salesforce B2B Commerce on Lightning Web Runtime (LWR)
Digital commerce values speed, scalability, and customer experience. For companies using Salesforce B2B Commerce, the shift to Lightning Web Runtime (LWR) represents a major opportunity to modernize storefronts, improve performance, and align technical capabilities with evolving business needs.
Unlike the older Aura-based architecture, LWR uses client-side rendering, making the platform faster, lighter, and more modular — ideal for businesses that want to grow without increasing complexity or tech debt.
This article will help business leaders understand why LWR matters, what it means for your team, and how to avoid costly surprises during migration.
Why Consider Migrating to LWR?
If your digital storefront is underperforming despite no changes in product offerings or pricing, the issue may be technical rather than commercial. According to the Salesforce SMB Trends Report (6th Edition, 2024):
76% of small and medium-sized businesses have increased their investment in technology over the past year, but many still struggle with tool overload and outdated integrations.
This makes sense.
As organizations grow, so do their customer relationships, sales pipelines, marketing efforts, and service operations.
LWR improves:
- Page load times: Faster pages lead to better user engagement and higher conversion rates.
- SEO visibility: Better indexing by search engines means more organic traffic.
- Integration efficiency: Streamlined connections with ERP, logistics, and tax systems.
- Scalability: A lighter tech stack allows for easier future upgrades and expansions.
LWR stands out from Aura-based architecture because LWR uses client-side rendering, making it faster and more modular. This is crucial for businesses looking to grow without adding complexity.
Why Migrating to LWR Matters for Your Tech and Sales Teams
Migrating to LWR isn’t just a developer concern — it affects how sales, marketing, finance, and operations teams function:
Role | Business Goals | How LWR Helps |
CEO | Driving revenue growth, lowering cost per acquisition, increasing digital competitiveness | Lightning-fast performance boosts engagement and conversions, directly impacting revenue |
COO / CFO | Reducing operational inefficiencies, minimizing errors, improving fulfillment speed | Streamlined processes and automation reduce manual handling, cut costs, and improve accuracy |
CTO / CIO | Reducing technical debt, accelerating innovation, ensuring scalability | A modern, component-based architecture enables faster deployments and easier maintenance |
CMO | Delivering seamless digital experiences, improving campaign effectiveness | Real-time data, better indexing, and faster load times enhance targeting and user satisfaction |
The shift doesn't change what your team does, but makes their work more efficient. Whether you're managing product data, tracking conversions, or ensuring accurate financial sync, LWR offers a lighter framework that supports growth without adding friction.
Hidden Challenges that Can Impact Budget and Timeline
While LWR offers many benefits, our team at Twistellar has observed that certain challenges can impact timelines and budgets if not identified and addressed early. Here are some of them:
AppExchange Package Compatibility
Not all packages designed for Aura work seamlessly in LWR. One of Twistellar's clients had to replace a payment integration package due to incompatibility — a fix that took a week, but could have caused major delays if discovered later.
Before migrating:
- Audit your current AppExchange ecosystem
- Identify which packages are essential and which ones can be replaced
- Check for LWR compatibility
URL Structure Changes
After migration, URLs will change — for example, the /s path segment used in Aura is no longer included. If your business relies on organic traffic, this requires:
- Identifying key pages driving visibility
- Setting up redirects to preserve rankings
- Ensuring new URLs are indexed correctly
According to SEO experts like Moz and Google Search Console, failing to set up proper redirects during site migration can result in lost rankings and reduced visibility in search results.
Checkout Logic and Custom Fields
By default, LWR does not generate records like the Order Payment Summary for zero-value orders. However, some businesses require these records to maintain data consistency and ensure smooth integration with ERP systems. To address this gap, we implemented an automated Flow that creates the necessary placeholders in such cases.
Also, custom JavaScript logic used in Aura may not translate well to LWR. You’ll need to have some client-side code refactored to match modern web standards.
Custom Product Fields and Pricing Models
If your business uses non-standard pricing logic (e.g., price per kg, tiered discounts), standard components may not support them out of the box. LWC components may need to be extended and integrated with existing data models to ensure consistency across systems.
Key Questions to Ask Before Migration
Even if your tech stack supports LWR, business-specific workflows — like custom pricing or order handling — require alignment between engineering, finance, and commercial teams. Here are the most important questions to ask internally:
Question | Checklist | Why it Matters |
Is your current AppExchange stack compatible with LWR? | Check for LWR support in all current packages | Helps avoid integration failures |
How will LWR impact your design and branding? | Assess if CSS/JS needs rewriting | Ensures brand consistency |
Do you use custom fields or logic in checkout and orders? | Evaluate custom checkout logic | Preserves critical workflows |
Which SEO pages drive organic traffic? | Identify key pages for redirects | Protects search rankings and traffic |
Does your team have LWR experience? | Review team skills and training needs | Helps prevent learning-curve delays |
Answering these questions early ensures your team is aligned before any code is written.
Before diving into migration, consider whether a structured approach like our Salesforce QuickStart Pack could help you build a clean and scalable foundation — making future enhancements easier and more efficient.
When is it Worth Making the Switch?
Consider LWR if your digital storefront:
- Underperforms on speed despite no changes in product or pricing
- Fails to convert at expected rates
- Relies on outdated integrations with ERP, logistics, or tax systems
- Shows declining SEO visibility
This is especially valuable for companies where finance, logistics, and sales workflows are tightly connected, but data flow remains fragmented.
Strategic Advantages of LWR for B2B Businesses
Beyond technical improvements, LWR provides several strategic advantages that can directly impact revenue and operational efficiency.
Improved Customer Experience
With faster page loads and dynamic content rendering, customers get a smoother, more personalized shopping experience — a must-have in competitive B2B markets.
Reduced Technical Debt
Aura-based implementations often result in bloated codebases and hard-to-maintain structures. LWR encourages clean, modular development that scales better and reduces long-term maintenance costs.
Easier Integration with Modern Tools
Compared to the legacy Aura architecture, LWR supports better integration with external systems — including analytics, content management, and personalization tools.
This opens the door to advanced analytics, marketing automation, and better customer segmentation.
Future-Proof Development
LWR prepares your storefront for upcoming innovations, including AI-driven commerce, agentic interactions, and headless commerce strategies.
Final Thoughts
LWR is more than a technical update — it's an opportunity to align your digital infrastructure with real business goals. It enables faster load times, better SEO, and improved integration — but only when planned carefully.
If your digital storefront feels slow, outdated, or hard to scale, it may be time to evaluate LWR as a strategic upgrade — not just a technical migration.
Want to see how others approached LWR migration? Explore our case studies — or get in touch. Our team brings proven expertise to every migration, ensuring smooth transitions and measurable ROI.
FAQ: Salesforce B2B Commerce on Lightning Web Runtime (LWR)
Salesforce B2B Commerce on Lightning Web Runtime (LWR) is a modern framework for building fast, scalable, and modular storefronts tailored for B2B businesses. Unlike the older Aura-based architecture, LWR uses client-side rendering and lightweight components to improve performance, SEO, and integration capabilities.
It allows businesses to deliver faster page loads, better search engine visibility, and seamless integration with backend systems like ERP, logistics, and tax engines — all critical for high-performing digital commerce.
Want to see how it works in practice? Get in touch to learn how we can support your Salesforce B2B Commerce implementation.
It allows businesses to deliver faster page loads, better search engine visibility, and seamless integration with backend systems like ERP, logistics, and tax engines — all critical for high-performing digital commerce.
Want to see how it works in practice? Get in touch to learn how we can support your Salesforce B2B Commerce implementation.
Migrating from Aura to LWR brings several strategic benefits:
See how we helped clients upgrade their storefronts in our B2B Commerce success stories.
- Improved site speed: Faster load times enhance user experience and increase conversion rates.
- Better SEO performance: Cleaner code and improved indexing lead to higher organic traffic.
- Simpler integrations: Easier connection with external systems like ERP or payment gateways.
- Future-proof architecture: Modular structure supports upcoming innovations like headless commerce and AI-driven personalization.
See how we helped clients upgrade their storefronts in our B2B Commerce success stories.
Salesforce B2B Commerce on LWR improves SEO by delivering cleaner HTML structures that search engines like Google and Bing can easily index. This means:
To avoid this:
- Better crawlability of product pages
- Faster page load speeds (a known ranking factor)
- Clearer URL structures that support proper redirects
To avoid this:
- Identify key pages driving traffic
- Set up 301 redirects
- Monitor indexing post-migration using tools like Google Search Console
LWR simplifies integration with ERP, logistics, and tax systems, thanks to its modular architecture and better API handling.
Unlike Aura, which often led to bloated codebases, LWR encourages clean, reusable components that communicate efficiently with backend systems.
This results in:
Unlike Aura, which often led to bloated codebases, LWR encourages clean, reusable components that communicate efficiently with backend systems.
This results in:
- Fewer errors in order processing
- Real-time data sync
- Reduced manual interventions
Twistellar's team has carried out a number of industry-oriented projects and we are always open to discuss yours!
Our deep understanding of Salesforce platform ensures successful handling of projects in any domain
By submitting you agree to receive a newsletter from Twistellar. You can unsubscribe anytime.
Our Best Articles and Salesforce Overviews
Feeling like teaming up with us at Twistellar? We are excited too! Whether you'd like to customize your org, build a bespoke application or integrate a third-party tool, Twistellar is ready to help you.
Get in touch to discuss your Salesforce ideas!