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Salesforce for Recruitment: Optimizing Processes and Unlocking Data-Driven Hiring
Salesforce customer success story showcasing how a global recruitment team transformed operations with Seven20
Salesforce for Recruitment: Optimizing Processes and Unlocking Data-Driven Hiring
Chameleon International
Website:
chameleon-international.com
chameleon-international.com
Industry:
Professional services
Professional services
Headquarters:
📍 United Kingdom, London
📍 United Kingdom, London
Number of employees:
18
18
About the Сlient
Chameleon International is a UK‑based executive search and talent advisory firm with over a decade of experience in identifying and placing senior leaders across global organisations. Headquartered in London, with offices in Denver and a satellite presence in Melbourne, the firm has successfully completed search mandates in nearly 50 countries. Its focus spans leadership roles within companies that have manufacturing or supply chain operations, helping clients secure the expertise they need to drive growth and operational excellence.
Beyond executive search, Chameleon International offers a range of complementary services, including interim leadership placements, in‑depth leadership assessments, and competitor benchmarking. By combining market insights with deep industry knowledge, the firm provides clients with actionable intelligence to make confident talent decisions. This approach enables businesses to understand their leadership landscape and identify opportunities for strengthening their teams.
What sets Chameleon International apart is its ability to act as both a recruitment partner and a strategic advisor. Its global network, coupled with an analytical approach to talent and leadership, allows clients to anticipate market shifts and make informed hiring decisions. By focusing on long‑term impact and aligning talent strategies with business objectives, the firm helps organisations secure leaders who can deliver results and drive sustainable success.
Salesforce products used:
- Professional services — recruitment
Project details:
- Short-term project, completed in December 2025
- Salesforce for recruitment CRM/ATS implementation
Services provided:
Challenges
Chameleon International faced limitations with its existing CRM system, which was managed by a previous provider and lacked the advanced automation and customization needed to support the firm’s growing global operations.
Managing account hierarchies, tracking candidate pipelines, and consolidating client interactions across multiple regions was cumbersome, leading to inefficiencies and increased manual work.
The company was also looking for a solution that could scale with its international presence and diverse service offerings, including executive search, leadership assessment, and market intelligence.
Ensuring consistency in client engagement and accurate reporting across offices in London, Denver, and Melbourne was critical, but the previous system did not fully meet these needs.
Solution
To address Chameleon International’s business requirements, we implemented Seven20, a highly customizable solution that allows using Salesforce for recruiting in complex, global environments.
The implementation included:
- Setting up account hierarchies to better structure client and candidate data
- Creating custom objects to track specialized talent and engagement workflows
- Performing data migration, and
- Mapping from the company’s previous instance to ensure continuity and accuracy
Scope and Process
- Christian GarzarolliFounder and OwnerWe did look at several implementation options, but choosing a partner is always challenging because you’re often making a decision without having complete information.
Seven20 spoke highly of the Twistellar team, and while they recommended multiple partners, what really stood out for us was the overall fit.
After speaking with Twistellar and comparing them with others, it came down to a combination of value for money and the competence of the individuals involved. Having worked in IT before, that mattered more to me than having a local, face-to-face presence.
We didn’t need a local project manager — we needed the right expertise, and that’s what made the decision clear.
Objectives: improve recruitment efficiency and reduce administrative effort, gain full visibility into accounts and candidate pipelines, ensure consistency and accuracy of recruitment data across systems.
Deliverables: Seven20 implementation, Account Hierarchy configuration, Custom Objects creation, data migration and mapping from a legacy Salesforce instance, survey setup, dashboards and reports design and configuration, workflow automations supporting recruitment processes.
- Christian GarzarolliFounder and OwnerI would rate the overall experience a five out of five. Communication was excellent and consistent throughout the project, the quality of the work delivered was strong, and responsiveness was always very quick.
What impressed me most was that the pace and quality didn’t drop off when we reached the more detailed, complex stages of the project, which often happens.
From the start, right through to completion, everything remained efficient and well managed.
Results
Following the implementation of Seven20, Chameleon International established a more structured and automated CRM foundation aligned with its operational needs.
While measurable KPIs are still being consolidated due to the parallel rollout of several CRM-related initiatives (such as AI-assisted note capture and additional pipeline tools), early outcomes indicate meaningful efficiency gains. Automation of data capture and workflow processes has reduced manual administrative effort and improved data consistency, addressing prior challenges around fragmented information and time-consuming record management.
These improvements are expected to translate into tangible business impact as adoption matures:
- Time savings across core processes, enabling teams to focus on higher-value client and candidate interactions
- Improved data visibility, supported by tailored dashboards and reporting
- More scalable operational structure, allowing the organization to grow without proportional increases in administrative overhead
Although quantified results from using Salesforce for recruitment agencies are not yet available, Chameleon International reports clear process efficiencies emerging and anticipates measurable productivity and performance improvements as usage stabilizes and tracking frameworks are finalized.
Client Testimonial
- Christian GarzarolliFounder and OwnerMy experience working with Twistellar was primarily shaped through Valentina as our main point of contact and Salesforce Consultant. As we collaborated across multiple areas, what mattered most was having someone who truly understood our recruitment needs — and she consistently demonstrated that understanding.
Every update call and email gave a clear grasp of what we were trying to achieve, and her response times were always very quick. While there were a few minor data migration glitches — which is to be expected with any CRM or ERP implementation — everything we put in place is working well. Valentina was always available to jump on a call, and I genuinely can’t speak highly enough of her support throughout the process.
Because of that, it’s hard to separate where her competency ends and where the broader Twistellar team begins — the experience felt very all-encompassing.
If I had to describe the collaboration in three words, the first would be efficient. The way we progressed through the work was very efficient — particularly the turnaround speed — which was great to see.
The second would be reliable, which is extremely important to me. When something was requested, it didn’t get lost. I can’t recall situations where follow-up was needed and didn’t happen. In fact, I recently received proactive communication checking on outstanding items, which reinforces that sense of reliability.
The third would be friendly and easy to work with. That may relate more to the individuals involved, but it shapes the overall experience. Strictly speaking, friendliness isn’t essential — efficiency and reliability come first — but it does make a difference. Some parts of implementation are repetitive and not particularly exciting, so working with someone approachable, patient, and willing to explain things when they aren’t immediately clear makes the process smoother and more productive.
Overall, the combination of efficiency, reliability, and a collaborative working relationship defined my experience.
Need recruiting tools for Salesforce? Twistellar, a trusted Seven20 implementation partner, will be happy to guide you through the next steps. Request more details