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Guide 
B2B and B2C Marketing Campaigns Automation in Salesforce

Experts from Twistellar and DESelect help you unlock the secrets to targeted audience engagement and enduring customer relationships with an upgraded marketing automation game.

Guide 
B2B and B2C Marketing Campaigns Automation in Salesforce

Experts from Twistellar and DESelect help you unlock the secrets to targeted audience engagement and enduring customer relationships with an upgraded marketing automation game.

How Do You Build Marketing Campaigns That Convert?

The key to successful marketing automation lies in effectively reaching the right audiences with precisely tailored messages. So how should you approach segmentation and messaging to get the most out of your campaigns? Find out in our guide!
We teamed with DESelect, a strategic Salesforce Partner specializing in data-driven SFMC solution to analyze real-world campaign examples and unсover how you can use Marketing Cloud functionality to craft seamless and impactful customer journeys.
Mockup Salesforce Sales Cloud Standart Objects Guide

The guide is best for:

  • Work-Smart Marketers who want to enhance their marketing efforts within Salesforce Marketing Cloud.
  • Marketing Operations Professionals responsible for managing and optimizing marketing automation processes.
  • CRM & Marketing Automation Teams that want to work effectively and leverage the Salesforce Marketing Cloud tools.
  • Cloud Admins, IT, and Data Teams who play a role in managing and maintaining the Salesforce Marketing Cloud infrastructure.
  • Marketing Leadership who want insights into audience segmentation, personalization, and optimizing communication frequency.

Things you'll learn:

  • Everything you need to know about audience segmentation in Marketing Cloud
  • How to leverage demographic and behavioral data for revolutionary marketing strategies
  • Salesforce Marketing Cloud tools and their capabilities for impactful journeys
  • Real examples of B2B and B2C journeys
  • Tips to optimize customer journeys, test with A/B testing, and simplify journey creation

Meet the Authors

  • x5 Certified Salesforce Consultant at Twistellar
    Marketing Automation Expert, engaged in all-Salesforce matters, possessing 3+ years of experience in technical implementation and developing marketing automation strategies in Marketing Cloud Account Engagement (Pardot) and Marketing Cloud.
  • Content Marketing Manager at DESelect
    Expert in all things marketing and Salesforce, Joe utilizes his communication, writing, and research skills in his role as Content Manager and Strategist to promote a data-driven approach to campaign management and user adoption.

Our Best Articles, Cases and Salesforce Overviews

5 Ways to Measure Customer Feedback
Read this article to learn about customer feedback metrics, how to measure them, and get the bonus—Salesforce Survey Use Cases.
How to Measure a Marketing Campaign Effectiveness
Learn how to measure the success of a digital marketing campaign, what metrics you can use, and how Salesforce can help visualize your reports.
Customer Segmentation in Salesforce Options and Benefits
Learn how to group and target your customers effectively In Salesforce for better marketing & sales outcomes.
Automated Personalized Marketing Strategies and Examples
Learn about the basic scenarios and examples of automated marketing personalization on the example of Salesforce Marketing Cloud.
Salesforce Marketing Cloud Support for Leading Fashion Company
Read the case study to learn how Twistellar supports DK Company A/S, a leading international fashion supplier, with their complex Salesforce Marketing Cloud setup.
Abandoned Cart Journeys with B2C Commerce and Marketing Cloud
Twistellar implements abandoned cart journeys with B2C Commerce and Marketing Cloud for a large Danish e-commerce company to drive customer engagement
Feeling like teaming up with us at Twistellar? We are excited too! Whether you'd like to customize your org, build a bespoke application or integrate a third-party tool, Twistellar is ready to help you.
Get in touch to discuss your Salesforce ideas!