Only a few years ago it seemed that it will be long before businesses of any scale can use the power of AI to run their operations. And now, in 2018, the technology got so accessible that even small businesses and startups can afford it – thanks to Salesforce. A number of Salesforce Einstein AI features
are built into the CRM and thus available to users of all editions, including Essentials. This enables small businesses reduce the time they spend on manual customer data input and keep records up to date. This in turn can help shorten the sales cycle, boost client satisfaction and save teams time and effort for critical business tasks.