Current State of CRM Artificial Intelligence
Launched over a year ago, Einstein is becoming an invaluable tool in the hands of both regular CRM users and admins. And despite the ongoing concern that artificial intelligence might replace human workforce, Salesforce assures us that its newly available artificial intelligence technology is ultimately aimed at enhancing the efforts of sales staff and making their job easier. How does Einstein do that?
It takes administrative work, such as tracking sales, entering notes on interactions, prioritizing emails, etc. off the shoulders of sales professionals and lets them focus on what is really important — enhancing the customer’s buying experience. Einstein AI benefits can be leveraged through all Salesforce clouds, including Community, Service, Commerce, Analytics and IoT. At the same time, it is not a separate software product that users need to integrate with the CRM — it’s already there!