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MC Account Engagement
Implementation

With MC Account Engagement (formerly Pardot), your sales department can handle much more leads than before, focusing on the hottest prospects, with automatic preliminary scoring and classification.

Estimate your project here
Looking for expert advice?
Here we are!
You're welcome to discuss your idea and business goals
Marketing Cloud Account Engagement
(Pardot) Implementation
With MC Account Engagement (formerly Pardot), your sales department can handle much more leads than before, focusing on the hottest prospects, with automatic preliminary scoring and classification
Looking for expert advice? Here we are!
You're welcome to discuss your idea and business goals

What Customers Expect From Companies in 2024

88%
expect companies to accelerate digital initiatives due to COVID-19
83%
expect to engage with someone immediately when contacting a company
52%
expect offers to be always personalized
52%
describe most service interactions as fragmented
88%
expect companies to accelerate digital initiatives due to COVID-19*
83%
expect to engage with someone immediately when contacting a company*
52%
expect offers to be always personalized*
52%
describe most service interactions as fragmented*
*data: Salesforce Report "State of the Connected Customer 2020"
Sales Funnel Pipeline in Pardot
Pardot in Sales Pipeline
Pardot integration with Salesforce expands its functionality and connects your marketing and sales teams within one platform
Pardot Functionality
Pardot Functionality
Twistellar's marketing team is using Pardot too to analyze and increase the effectiveness of our engagements. We have dealt with its implementation and configuration for various industries. So feel free to turn to us for a free consultation.
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What Will You Gain with Pardot?

  • Lead Generation and Management
    Create landing pages and optimize the forms on your website to fill your sales funnel with high-quality leads
  • Data-Driven Decision Making
    Prioritize tasks and increase marketing ROI by analyzing your prospects' behavior
  • Successful Email Marketing
    Create attractive personalized emails that your customers will want to interact with
  • United Sales & Marketing
    Join forces with your sales team to drive better results by reaching out to the right customers at the right time

What Will You Gain with Pardot?

  • Lead Generation and Management
    Create landing pages and optimize the forms on your website to fill your sales funnel with high-quality leads
  • Data-Driven Decision Making
    Prioritize tasks and increase marketing ROI by analyzing your prospects' behavior
  • Successful Email Marketing
    Create attractive personalized emails that your customers will want to interact with
  • United Sales & Marketing
    Join forces with your sales team to drive better results by reaching out to the right customers at the right time
Align Pardot with Your Company Goals
Before its implementation, our team analyzes the challenges of your company to design the most effective Pardot solution

Lead Generation and Management

Result
You don't lose time on those leads that won't become your customers. Track and analyze how they interact with your website and forms to target the right customers based on unbiased grading

Lead Generation and Management

сlick on the cards on the right to see a screenshot
Pardot Forms and Form Handlers
Here and after, we use screenshots for Pardot Classic. Its interface may slightly differ from Pardot Lightning. For more information, visit Salesforce Help.
⮝ Result ⮝
You don't lose time on those leads that won't become your customers. Track and analyze how they interact with your website and forms to target the right customers based on unbiased grading

Successful Email Marketing

Result
Its slick UI and data management features make Pardot one of the most effective tools for creating campaigns that adapt and improve after each customer engagement

Successful Email Marketing

сlick on the cards on the left to see a screenshot
Pardot Engagement Studio
⮝ Result ⮝
Its slick UI and data management features make Pardot one of the most effective tools for creating campaigns that adapt and improve after each customer engagement

Data-Driven Decision Making

Result
Keep track of data to get insights on the performance of your channels. Speed up your pipeline by analyzing where opportunities get stuck to adapt your strategies and reach more customers

Data-Driven Decision Making

сlick on the cards on the right to see a screenshot
Pardot Search Market
⮝ Result ⮝
Keep track of data to get insights on the performance of your channels. Speed up your pipeline by analyzing where opportunities get stuck to adapt your strategies and reach more customers

United Sales & Marketing

  • Marketing-qualified leads
    Deliver more marketing-qualified leads to your sales team
  • Personalized Approach
    Integration with Salesforce allows sales teams to nurture leads based on the collected data to have more relevant conversations with them
  • Real-time Engagement
    Send personalized emails based on prospect behavior: sales teams also have access to all marketing assets and score for effective communication
Result
Your customer is central. When united, sales and marketing teams deliver a seamless experience, creating demand and answering quickly to each request

United Sales & Marketing

  • Marketing-qualified leads
    Deliver more marketing-qualified leads to your sales team
  • Personalized Approach
    Integration with Salesforce allows sales teams to nurture leads based on the collected data to have more relevant conversations with them
  • Real-time Engagement
    Send personalized emails based on prospect behavior: sales teams also have access to all marketing assets and score for effective communication
⮝ Result ⮝
Your customer is central. When united, sales and marketing teams deliver a seamless experience, creating demand and answering quickly to each request
With the right Pardot configuration, your team won't lose time on unqualified leads. Use data to measure the worthiness of your prospects to save company time and resources!

Expected ranges of Pardot Implementation Costs*:

BASIC
Pardot Configuration
✧ no custom development
✧ basic scoring
✧ one automation
✧ few form handlers
$2,500 - $5,000
Get a quote
STANDARD
Pardot Setup
✧ scoring configuration
✧ a few forms and landing pages
✧ email campaign
✧ basic data
$5,000 - $15,000
Get a quote
ADVANCED
Pardot Customization
✧ advanced scoring configuration
✧ a few automations
✧ forms and landing pages
✧ custom integrations in scope
$20,000 - $25,000
Get a quote
*actual implementation costs vary on the individual requirements of an organization
Get in touch for a free Salesforce consultation
Thomas Hobel
Chief Executive Officer of Twistellar EMEA
Phone: +4523252197
Email: thomas.hobel@twistellar.com
Our deep understanding of Salesforce platform ensures successful handling of projects in any domain
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Feeling like teaming up with us at Twistellar? We are excited too! Whether you'd like to customize your org, build a bespoke application or integrate a third-party tool, Twistellar is ready to help you.
Get in touch to discuss your Salesforce ideas!