MC Account Engagement
Implementation
Implementation
With MC Account Engagement (formerly Pardot), your sales department can handle much more leads than before, focusing on the hottest prospects, with automatic preliminary scoring and classification.
Estimate your project here
Estimate your project here
Looking for expert advice?
Here we are!
Here we are!
You're welcome to discuss your idea and business goals
Marketing Cloud Account Engagement
(Pardot) Implementation
(Pardot) Implementation
With MC Account Engagement (formerly Pardot), your sales department can handle much more leads than before, focusing on the hottest prospects, with automatic preliminary scoring and classification
Looking for expert advice? Here we are!
You're welcome to discuss your idea and business goals
What Customers Expect From Companies in 2024
88%
expect companies to accelerate digital initiatives due to COVID-19
83%
expect to engage with someone immediately when contacting a company
52%
expect offers to be always personalized
52%
describe most service interactions as fragmented
88%
expect companies to accelerate digital initiatives due to COVID-19*
83%
expect to engage with someone immediately when contacting a company*
52%
expect offers to be always personalized*
52%
describe most service interactions as fragmented*
Pardot in Sales Pipeline
Pardot integration with Salesforce expands its functionality and connects your marketing and sales teams within one platform
Pardot Functionality
Twistellar's marketing team is using Pardot too to analyze and increase the effectiveness of our engagements. We have dealt with its implementation and configuration for various industries. So feel free to turn to us for a free consultation.
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What Will You Gain with Pardot?
Lead Generation and Management
Create landing pages and optimize the forms on your website to fill your sales funnel with high-quality leads
Data-Driven Decision Making
Prioritize tasks and increase marketing ROI by analyzing your prospects' behavior
Successful Email Marketing
Create attractive personalized emails that your customers will want to interact with
United Sales & Marketing
Join forces with your sales team to drive better results by reaching out to the right customers at the right time
What Will You Gain with Pardot?
Lead Generation and Management
Create landing pages and optimize the forms on your website to fill your sales funnel with high-quality leads
Data-Driven Decision Making
Prioritize tasks and increase marketing ROI by analyzing your prospects' behavior
Successful Email Marketing
Create attractive personalized emails that your customers will want to interact with
United Sales & Marketing
Join forces with your sales team to drive better results by reaching out to the right customers at the right time
Align Pardot with Your Company Goals
Before its implementation, our team analyzes the challenges of your company to design the most effective Pardot solution
Lead Generation and Management
Result
You don't lose time on those leads that won't become your customers. Track and analyze how they interact with your website and forms to target the right customers based on unbiased grading
Lead Generation and Management
сlick on the cards on the right to see a screenshot
- Forms and Form HandlersCreate new forms or connect & optimize the existing ones in Pardot to convert more visitors into prospects
- Progressive ProfilingGet more specified prospect information over subsequent forms for a more deep and accurate profiling
- Branded Landing PagesCreate attractive branded landing pages with customizable stock templates or import your layouts through URL
- Automation RulesSet up automation rules based on specific criteria, such as a prospect's grade, a landing page view, email opening, etc
Here and after, we use screenshots for Pardot Classic. Its interface may slightly differ from Pardot Lightning. For more information, visit Salesforce Help.
⮝ Result ⮝
You don't lose time on those leads that won't become your customers. Track and analyze how they interact with your website and forms to target the right customers based on unbiased grading
Successful Email Marketing
Result
Its slick UI and data management features make Pardot one of the most effective tools for creating campaigns that adapt and improve after each customer engagement
Successful Email Marketing
сlick on the cards on the left to see a screenshot
- Engagement StudioBuild, test, and improve flexible customer journeys and marketing campaigns using actions, triggers, and rules
- TemplatesGenerate compelling error-free emails. Use editable HTML/text templates and test them in all email clients
- In-depth statisticsPardot provides insightful statistics including email engagement, A/B testing, and reporting to evaluate the effectiveness of your campaigns
- Dynamic listsCreate criteria-based lists of prospects and reach your target audience with automatic segmentation
⮝ Result ⮝
Its slick UI and data management features make Pardot one of the most effective tools for creating campaigns that adapt and improve after each customer engagement
Data-Driven Decision Making
Result
Keep track of data to get insights on the performance of your channels. Speed up your pipeline by analyzing where opportunities get stuck to adapt your strategies and reach more customers
Data-Driven Decision Making
сlick on the cards on the right to see a screenshot
- Manage Your SEOIntegrate Google AdWords, analyze keyword performance and search results along with the performance of your competitors
- Social Media CampaignsUse Pardot for scheduling and creating concurrent posts to LinkedIn, Twitter, and Facebook, as well as gathering social stats
- Scores and GradesManage your leads using scores (identify the level of prospects' interest) and grades (show if a visitor meets the established criteria)
- Pardot EinsteinFocus on the leads with the most scores, analyze trends, adapt or create your account-based marketing (ABM) strategy
⮝ Result ⮝
Keep track of data to get insights on the performance of your channels. Speed up your pipeline by analyzing where opportunities get stuck to adapt your strategies and reach more customers
United Sales & Marketing
Marketing-qualified leads
Deliver more marketing-qualified leads to your sales team
Personalized Approach
Integration with Salesforce allows sales teams to nurture leads based on the collected data to have more relevant conversations with them
Real-time Engagement
Send personalized emails based on prospect behavior: sales teams also have access to all marketing assets and score for effective communication
Result
Your customer is central. When united, sales and marketing teams deliver a seamless experience, creating demand and answering quickly to each request
United Sales & Marketing
Marketing-qualified leads
Deliver more marketing-qualified leads to your sales team
Personalized Approach
Integration with Salesforce allows sales teams to nurture leads based on the collected data to have more relevant conversations with them
Real-time Engagement
Send personalized emails based on prospect behavior: sales teams also have access to all marketing assets and score for effective communication
⮝ Result ⮝
Your customer is central. When united, sales and marketing teams deliver a seamless experience, creating demand and answering quickly to each request
With the right Pardot configuration, your team won't lose time on unqualified leads. Use data to measure the worthiness of your prospects to save company time and resources!
Expected ranges of Pardot Implementation Costs*:
*actual implementation costs vary on the individual requirements of an organization
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Get in touch for a free Salesforce consultation
Our deep understanding of Salesforce platform ensures successful handling of projects in any domain
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Feeling like teaming up with us at Twistellar? We are excited too! Whether you'd like to customize your org, build a bespoke application or integrate a third-party tool, Twistellar is ready to help you.
Get in touch to discuss your Salesforce ideas!