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How Salesforce Industries Accelerate Digital Transformation
[+ OmniStudio Tools Use Case]

• Date: August 2021 •
Estimated reading time: 10 minutes
CEO, Co-Founder of Twistellar
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Vlocity acquisition by Salesforce in 2020 marked its consequential shift towards vertical solutions. Traditionally, companies had to tailor the horizontal solutions provided by Salesforce to the challenges of their particular sphere. Salesforce Industries with purpose-built industry clouds came as an alternative to the ongoing support of solution architects for Sales, Service & Marketing clouds.
Let's untangle the features that make Salesforce Industries a path-breaking road to digital transformation.
Contents:
- Media & Communications Clouds
- Financial Services Cloud
- Healthcare & Life Sciences Clouds
- Manufacturing Cloud
- Consumer Goods

Salesforce Industry Clouds

Industry clouds comprise tools and apps fine-tuned for the use cases in specific industries.
Salesforce Industries
Broadly speaking, these clouds expand the existing Salesforce data model providing users with out-of-the-box solutions that speak the language of their industry.
Salesforce was one of the first companies to enter the market with industry cloud solutions for financial services and healthcare. Vlocity acquisition let it gain a head start on the new clouds: communications, media, utilities, insurance, and the public sector.
Thereby, organizations could switch from spending endless resources on custom software development and ongoing maintenance to reaping the benefits of pre-built data models and workflows.
Let's break down some of the main clouds to uncover what this industry transformation looks like.
MEDIA & COMMUNICATIONS
Communications service providers (CSPs) can benefit from a catalog-driven BSS suite
How? With Media and Communications Clouds, organizations create a seamless customer experience. They obtain a unified platform to launch subscription services, manage orders, quotes, and contracts in an agile way with Enterprise Product Catalog, Industries CPQ, and a growing library of pre-built applications, products models, and integrations.
FINANCIAL SERVICES CLOUD
FCS offers tools for financial management for retail and commercial banking, wealth management, and insurance markets
How? One platform to manage pipelines, collaborate across teams, and gain AI-driven product recommendations. Key feature - a single customer view including their policies, financial records, claims. That helps provide agents with relevant context, grow your book of business, and trigger alerts. Event Monitoring, Field Audit Trail, and Platform Encryption help keep the financial account information secure and confidential.
HEALTHCARE & LIFE SCIENCES
Salesforce Health Cloud assists in delivering efficient and insightful patient care on any device
How? Health Cloud integration with EHR gives care teams easy access to clinical and non-clinical patient and member data, including current health conditions and medications, appointment history, communication preferences, and necessary data from other systems leading to more personalized care.
MANUFACTURING
Manufacturing Cloud provides a complete view of actual orders and planned volumes and revenues for manufacturers, thus adding visibility to the ecosystem
How? The Sales Agreements and Account-Based Forecasting features help create predictable insights and unite your sales, operations, finance, and product teams in their quick response to shifts in demand. Teams can have a single location to define the frequency for planned orders, negotiate price and volume commitments, and track performance with the actual order information from Enterprise Resource Planning platforms or Order Management Systems.
CONSUMER GOODS
Consumer Good Cloud transforms the way brands collaborate with retail channel partners
How? Consumer Goods Cloud includes the capacities of Sales Cloud and Service Cloud with an extended data model and a specialized mobile app for order capturing. AI and guided selling improve operational activities and in-field execution and help to manage pricing.
And that's not all. The following verticals are also under the Salesforce umbrella:
PUBLIC SECTOR, RETAIL COMMERCE, SUSTAINABILITY, NONPROFIT, EDUCATION,
ENERGY & UTILITIES, AUTOMOTIVE, TRANSPORTATION & HOSPITALITY.
The guided industry paths you obtain with each cloud are agile and customizable. This is the role of the OmniStudio platform.

OmniStudio Platform

OmniStudio is a modular system containing standard declarative (click-based) components that help create flows, solutions, and processes on Salesforce with the minimum development time. With it, you can develop multichannel experiences that put the customer at the center rather than the product.

So what are these components?

FlexCards display contextual data for users from any convenient device
With OmniScripts, you can design sequences for specific customer interactions, sales, or services paths
OmniStudio (Vlocity) DataRaptors retrieve, transform, and update data
OmniStudio (Vlocity) Integration Procedures retrieve information from third-party services without additional user interaction
Salesforce OmniStudio Journey
OmniStudio Journey
OmniStudio architecture provides you with time-saving shortcuts and offers more reuse opportunities so that you have the freedom to adapt industry-oriented solutions to your particular needs.
Want to dive into the hands-on OmniStudio experience? Check out our case.
We have described a step-by-step solution for building custom components on Salesforce with the help of OmniStudio tools!
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Benefits of Salesforce Industries

Generally, with a new CRM system, you would need to face time-consuming and complex tasks such as moving from your on-premise architecture, adopting completely new tools, and onboarding employees.
With Vlocity, later rebranded as Salesforce Industries, you get the architectural groundwork already pre-configured, leading to less time spent on customization and quicker onboarding onto the system.
Let's take a closer look at the Manufacturing Cloud for demonstrating a typical process.
Manufacturing Cloud Example Journey Map
MFG Cloud - User Journey
With its flows, sales and operational teams are aligned across the business with an increased forecast accuracy, partner trust, agreement compliance, product volume, and demand visibility.
But for this invaluable advantage, Industries have some other strong points.
  • FLEXIBLE DATA MODEL
    Standardized configurations allow fast prototyping with minimized custom development (LWC/Apex/tests) and, as a result, quick conversion from an idea to a working solution. Standardizing provides the basis for a strong governance program reducing the cost to serve. In the end, it takes less time to implement industry clouds, and the build-once-and-reuse strategy helps reduce future maintenance costs and technical debt.
  • SECURITY & COMPLIANCE
    Being built on the core Salesforce platform, Salesforce Industries inherit its out-of-the-box security features. If needed, you can also add one more layer of compliance by using metadata-driven tools provided by Salesforce Industries.
  • MORE STABLE INSTANCE
    It's not uncommon to fix bugs that appear as a result of unnecessary customizations. Salesforce Industries are less prone to break after any adjustments with an embedded procedure debugger. If we come back to the Manufacturing Cloud, you can see that it doesn't disrupt any existing customizations and supports required integrations.
MFG Cloud - Reference Architecture
If you are considering a transformation project for your company, Salesforce Industries is a perfect fit for many cases. Industry clouds add value to the existing solutions and provide you with a secure and stable start towards digitization.
When it comes to combining the functionality of the core Salesforce platform with industry-oriented models, make sure to set realistic goals and have the right partner to help avoid common pitfalls. Salesforce Industries is a unique skillset within the Salesforce ecosystem, so an experienced team can give a boost to your implementation.
Twistellar's team has carried out a number of industry-oriented projects and we are always open to discuss yours!
CEO, Co-founder of Twistellar

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