Marketing Cloud Implementation Services
Marketing Cloud Implementation Services
Omni-channel marketing tools designed to personalize customer experience and build strong relationships across every touchpoint
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To stay updated with your marketing strategy, it's important to consider the latest trends of 2022
of marketers are using dynamic customer insights to adapt their strategies*
83%
of marketers have a fully defined strategy to shift toward first-party data*
68%
of customers prefer digital channels for interaction*
57%
*according to the latest "State of Marketing" of Salesforce
Modern marketing is an omni-channel system of delivering personalized Customer experience on all stages of the Customer's journey with the company - from the first time the Customers became aware of your brand, to the latest steps when they publish reviews
Marketing Cloud is a powerful modular platform that enables companies to build Customer relationships across all touchpoints via:
Building Customer 360o view and segmenting audiences with data management tools
Composing personal messages, sending them at the right time via right channel
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Designing dynamic landing pages
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Launching conditional marketing automations
Collecting marketing metrics for analysis
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Using AI insights and recommendations for maximizing impact
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Twistellar is proud of our proven successful track of Marketing Cloud configuration for various business cases and industries: from creating straightforward customer journeys and email templates to orchestrating enterprise-scale marketing systems integrated with complex IT landscapes.
Marketing Cloud consists of a number of applications that are used in a combination tailored to your business needs:
Messaging and Automation Products
Contact Builder
- Configure, Import, Manage and Link Marketing Contacts from all corporate systems
- Set up automated processes to update and sync the Contact data
- Overview of the Contact's engagement with marketing activities
- Subscribers management
Application
Solutions
BUSINESS IMPACT
Business is able to create and keep updated the database of marketing contacts that are segmented according to their attributes
It's possible to check the history of a Contact's interactions with the company, and define their place in the customer journey
Subscribers - the Contacts who opted to receive marketing communications are outlined
All marketing channels are connected with the Contact database, and all the customer interactions are orchestrated centrally
Marketing Cloud Contact database (called Data Extensions) can be built from various systems besides Salesforce
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Email Studio
- Comprehensive Customer segmentation tools
- AI-based deliverability improvement tools
- Dynamic responsive email template builder with interactive content blocks
- Preview tools to ensure the optimal experience
- Email journey automations and schedules
- Scalability from 1:1 to millions email engagements
Application
Solutions
BUSINESS IMPACT
Business is able to segment, build, send, and track both promotional and operational messages from one management center
Customers get pixel-perfect emails that look great on any device, contain dynamic personalized content at the right time
Deliverability and engagement of email messages are improved to build 1-1 relations with every Customer
Email engine scales with the company's growth - from hundreds to millions of customers, orchestrated elegantly and smoothly
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Mobile Studio
- Mobile Customers segmentation tools
- SMS messaging, PUSH-notifications and mobile Chats - to reach out to Customers on any device
- Engagement in the right moment based on events, location and proximity
- Custom templates for SMS and MMS campaigns
- Combined Customer profiling during chat messaging
- Analytical tools to track the Customers' engagement and behavioral patterns
- Embed marketing messaging in your combined Customer journeys
Application
Solutions
BUSINESS IMPACT
Business is able to effectively reach out to Customers at the right time and at the right place - on any devices
It's possible to create a connected digital environment, where marketing and operational messages are orchestrated to ensure maximal Customer engagement and service
Highly targeted individualized messaging, based on Client's preferences, behavior, and location, triggered by relevant business events, maximizes the Customers' interaction with the company and raises loyalty
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Journey Builder
- Combine Customer attributes, purchase history and browsing behavior to build individual messaging
- Trigger meaningful communication upon interaction events
- Visualize customer journeys and adjust them upon current and AI-predicted behavior
- Combine all customer-facing functions: Sales, Service, Marketing, and leverage email, SMS, push notifications, ads, web landing pages, and apps to deliver personalized messages
- Configure reporting to track and analyze Customer trends and campaign performance
Application
Solutions
BUSINESS IMPACT
Business is able to involve Customers into interconnected multi-channel communication environment, where personal messages and content are delivered upon meaningful interactions and Customer behavior to increase Engagement and Loyalty
All corporate commercial functions are united around Customer's needs and deliver seamless aligned experience via all communicational touchpoints
Company is able to build dynamic scalable campaigns that automate Customer interactions and drive the Client through exciting journeys
Business is able to significantly improve Customer's experience on all stages of the life cycle: onboarding, engagement, purchase, retention and loyalty
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- Identification tools to connect anonymous and known users to named Accounts across marketing channels
- Monitoring tools to find patterns in user behavior, including inactive times, to outline the interests and intent of a Customer
- Recommendation services based on products, content and associated metadata
- Powerful AI capabilities for recommendation of best products and next steps, prediction of customer behavior and ad-hoc adjustments of promotional campaigns
- Interaction channels monitoring and managing tools - providing Customers with timely communications via all touchpoints
- Audience segmentation, A/B-testing and analytical tools to find behavior correlations and improve Customer experience
Application
Solutions
BUSINESS IMPACT
Business is empowered with Customer identification capabilities, allowing to manage a particular Customer through the life cycle
Behavioral patterns become clear and comprehensive using powerful visualisation tools for comprehensive real-time interaction management
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Customer journeys become even more personalized, enriched with AI recommendations, leading to higher conversions, clickthroughs and revenues
Accurate individual interaction management capabilities open new opportunities for Customer engagement and acquisition
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Data and Advertising Products
Advertising Studio
- Combine ads management center based on CRM data
- Orchestration of advertising campaigns via Google, Facebook, Instagram, Pinterest, Twitter, and LinkedIn
- Attraction of new prospects basing on similarity analysis
- Reveal the lost prospects and reconnect them via preferred channels
- Optimization of advertising costs via prioritization and suppression of irrelevant audiences
- Integration with Facebook to acquire leads and embed Facebook ads into the marketing journeys
- Coordination of advertising campaigns with lead scoring, email nurture campaigns and sales teams activities
Application
Solutions
BUSINESS IMPACT
Business gets the unified console for effective omni-channel ads management
Advertising audiences are well segmented and clearly attributed, they get only relevant ads and the advertising ROI increases
The prospects that got inactive are timely re-engaged with proper offerings
Up-sell and cross-sell becomes more effective, with increased conversions
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Audience Studio
- Powerful data management platform to capture and analyse customer data for marketers
- Even deeper Customer segmentation upon data enriched with billions of data signals across all customer attributes
- Sophisticated data analysis capabilities powered with Einstein AI
- Native consent management framework
Application
Solutions
BUSINESS IMPACT
Business gets the most advanced Customer data management platform, allowing deep Customer segmentation and precise campaign targeting
Marketing becomes even more personalised, providing unbeatable advantages for maximal prospect engagement and conversion
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Data Studio
- Premium data ecosystem for trusted data acquisition and provisioning
- Ability to find and activate data partnership with the most reliable and trusted data providers across 200+ channels
- Monetize your data and leverage the most secure data management tools to share and collaborate
Application
Solutions
BUSINESS IMPACT
Business gets the unique possibility to engage with the premium community of publishers, gaining access to trusted Customer data (audiences, segments, behavior, interests, etc)
Ability to monetize your data with secure sharing across public and peer-to-peer relations
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Protected cross-publisher collaboration on Customer data leading to more effective promotional campaigns
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Social Media Management Products
Social Studio
- Tie your social accounts and start listening to reviews and mentions of your brand
- Leverage sentiment analysis to quickly act upon Customers' feedback, connecting them to Sales or Service
- Trigger customer-facing activities upon social events, route them to appropriate team to handle
- Watch fresh trends and get them comprehensively visualised on custom dashboards
- Respond to Customers via one social platform with customizable SLA and response rate analysis
- Publish social message in a scheduled controlled manner, with collaboration enabled across the teams
- Embed social ads in your messages, reach out to new audiences and prospects
- Configure your custom command center - with all social tools combined and tailored to make sure that the voice of each Customer matters
- Get actionable insights to adjust your marketing campaigns
Application
Solutions
BUSINESS IMPACT
Business gets a powerful social command center that provides all tools needed for effective tracking and reacting upon Customers' feedback in social channels
Due to immediate response to any Customer inquiries, the Company's level of service increases, Customers' satisfaction rises, Business gets new loyal recurrent Clients and brand advocates
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Marketing campaigns are impacted by the actual feedback collected from Customers, becoming more effective and relevant
It's easier to track the competitive environment and adjust marketing strategy upon actionable insights
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Social channels become the source of new qualified Leads
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Measurement and Analytics Solutions
Datorama
- Connect all your marketing data from various sources into one place and visualise it for better clarity
- Build powerful reports across campaigns, channels and activities
- Use AI-insights for day-to-day recommendations to maximize ROI and drive growth
- Leverage automated regression modeling and statistical analysis methods and decrease your time spent for analysis from days to minutes
- Empower all decision makers: your teams and partners with actionable reports for smarter decisions
- Arrange seamless collaboration in chat system integrated with dashboards, uniting your teams and partners to work on mutual goals
Application
Solutions
BUSINESS IMPACT
All marketing information is collected and presented in a comprehensive view of all marketing campaigns performance
It's possible to measure the ROI of all marketing activities, with the needed level of details
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It's possible to bind all marketing results to spends and efforts of business
Automated reports are provided to all internal stakeholders and partners for maximal alignment
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Marketing campaigns are tailored accurately according to audience segments
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Google Analytics 360
- A more powerful version of Google Analytics
- See how your site and app engage customers, and how they interact with your content, and which content drives the best conversion
- Quickly add and update meaningful tags to measure conversions and site analytics, without touching the code
- Personalize web experience - customize your site for each audience, leverage A/B-testing, optimize your Google Ads campaigns
- Integrate Google Analytics 360 and Marketing Cloud - trigger journeys, track web and mobile experience shaped by your messages
- Use data-driven attribution to see how your marketing activities contribute to revenue increase
Application
Solutions
BUSINESS IMPACT
Business gets the connected analytics of emails, website and mobile app activity performance in the combined dashboards within Marketing Cloud
The corporate site becomes optimized and tailored to the personalization strategy
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The most performing pieces of content that drive the ongoing customer's activity beyond the first email click, are revealed
The Audiences of Analytics 360, based on activities and inactivities on the corporate site, are shared with Marketing Cloud and can be re-engaged across marketing channels
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Marketing Cloud is an ultimate solution, providing companies of any scales and stages of their life cycles with a tailored set of tools, ideally corresponding to the particular business's needs
It can scale and grow with the company:
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First start with the basic use of Email Studio, Journey Builder and Mobile Studio, to configure dynamic email templates and mobile messages for customers upon marketing events. Use Interaction studio for advanced interaction management capabilities
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Next add Social Studio and Advertising Studio - to enable social listening and awareness of your brand's adoption in social media, and to drive effective omni-channel ads management
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With the further growth of your business, start using more powerful analytical solutions, such as Audience Studio and Datorama - to accurately segment your Customers and get the fully controlled system of marketing data analysis, for optimal ROI
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Start monetizing your data with Data Studio - join the efforts with premium publishers and achieve maximal data enrichment and efficiency
All that is achieved within one modular Marketing Cloud - without the need to ever shift and deal with complex data migrations.
Implement Marketing Cloud and achieve maximal efficiency of your marketing efforts to increase ROI and engage more customers in 2021!
Expected ranges of Marketing Cloud Implementation Costs*:
*Actual implementation costs vary on the individual requirements of an organization
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