Salesforce Sales Cloud Quick Start for Design and Build Interior Fit-out Company

Salesforce customer success story behind a young design and build interior fit-out company operating across the UAE and KSA

Salesforce Sales Cloud Quick Start for Design and Build Interior Fit-out Company

Designfit
Website:
designfit.ae
Industry:
Construction
Headquarters:
📍 UAE, Dubai
Number of employees:
11 – 50

About the Сlient

Designfit provides tailored and unique design, construction, and fit-out solutions for luxury residential, hospitality, F&B, and workplaces across the United Arab Emirates (UAE) and the Kingdom of Saudi Arabia (KSA).
Established in January 2021, Designfit has swiftly made a mark with its unique approach to blending design consultancy with end-to-end construction services. Despite being a young company, Designfit has already undertaken several notable projects, earning a reputation for quality and innovation in a short period.
With a recent rebranding and a new website launch, Designfit continues to evolve, driven by a commitment to turning visionary concepts into reality through seamless collaboration and expert execution.
As Designfit continues to expand its footprint, it remains focused on delivering exceptional results and cultivating strong client relationships that go beyond the ordinary.
Products used:
  • Construction
Project details:
  • 1 – 5 Salesforce org users
  • Short-term project, completed in August 2024

Challenges

Designfit faced the challenge of transitioning from a rudimentary spreadsheet system to a more organized and efficient CRM solution.
Previously, the company managed leads and projects using Excel. The lack of a formal CRM system hindered Designfit’s ability to streamline processes and gain valuable insights into their sales activities.
  • Alice Inigo-Jones
    Development & Strategy Director
    Twistellar’s team was exceptional. Their dedication and flexibility allowed us to tackle the project in phases, accommodating our timeline and ensuring that everything was completed efficiently.

    The team's responsiveness and problem-solving skills turned what could have been a challenge into a smooth and successful collaboration. We are extremely satisfied with the outcome and look forward to continuing our work with Twistellar.”

Solution

To address the challenge of transitioning from a basic spreadsheet system to a more structured and efficient CRM, Designfit opted for Salesforce as their CRM solution, recognizing the need for a more robust system to manage leads and projects.
Twistellar’s Salesforce Sales Cloud QuickStart Pack emerged as the ideal solution for Designfit's needs. This package allowed the company to quickly transition from Excel to a fully integrated CRM system, significantly improving its ability to track and manage leads and projects.
  • Alice Inigo-Jones
    Development & Strategy Director
    Twistellar has been fantastic, earning a solid five out of five from Designfit. Even though I had experience with sales tools from a decade ago, the rapid changes in technology made parts of the process challenging. Twistellar excelled in providing clear explanations and guidance.

    In terms of communication, quality of delivery, and responsiveness, Twistellar also deserves a five. Their support was outstanding, ensuring that every aspect of our collaboration was handled with excellence

Scope and Process

Objectives: Implement a CRM solution that accommodates diverse market dynamics and optimizes sales operations for improved customer engagement and lead management.
Deliverables: Salesforce Sales Cloud QuickStart Pack implementation.
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Results

By implementing Salesforce as Designfit’s first CRM system, the company transitioned from a basic spreadsheet approach to a sophisticated, organized CRM platform. This move has allowed them to start managing multiple leads and projects with greater efficiency.
Although specific numerical improvements in metrics such as conversion rates couldn't be quantified due to the absence of prior CRM data, the benefits of moving from Excel to Salesforce are evident.
The new system has greatly enhanced Designfit’s ability to track and organize information, providing a foundation for future growth and more detailed performance analysis.
Designfit is now poised to explore additional Salesforce features to further optimize its operations and leverage the full potential of its CRM system.
Salesforce Sales Cloud QuickStart Implementation:
  • Rapid deployment of Salesforce Sales Cloud enabled streamlined sales processes
  • Improved lead management and opportunity tracking
  • Enhanced visibility into sales pipeline and performance metrics
  • Training sessions conducted to ensure effective adoption

Client Testimonial

  • Alice Inigo-Jones
    Development & Strategy Director
    Twistellar has been an outstanding partner in our CRM implementation journey. They interpreted our needs exceptionally well and provided a solution that works perfectly for Designfit. Although their team lacked specific industry experience with implementing the CRM for a fit-out firm, their professionalism and deep knowledge of Salesforce shone through.

    We chose Twistellar not only for their expertise but also for their balanced pricing. While they weren’t the cheapest option, the low quotes from other providers made us wary of potential hidden costs. Twistellar's pricing was fair and reflective of their capabilities, which instilled confidence in their ability to deliver the comprehensive solution we required.

    Throughout the project, Twistellar's project management was exemplary. They were patient and flexible with our schedule, managing to meet deadlines and key milestones despite our busy workload. Their ability to adapt and work around our availability, even with occasional delays on our part, was greatly appreciated. Overall, the process was smooth, and we felt well-supported every step of the way.
Looking to adopt a CRM system swiftly? Twistellar offers QuickStart packages for Salesforce Sales Cloud, Marketing Account Engagement (Pardot), MuleSoft, Marketing Cloud, Agentforce, Data Cloud, and more. Salesforce can be implemented rapidly, cost-effectively, and without compromising quality, and scalability. Contact us today to discuss your Salesforce expectations!

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