Implementing Salesforce for Recruitment Agency from King’s Cross

Salesforce customer success story featuring how the free recruitment service for employers in London leverages Seven20, Salesforce-native CRM/ATS.

Implementing Salesforce for Recruitment Agency from King’s Cross

KX Recruit
Industry:
Professional services — recruitment
Headquarters:
London, United Kingdom
Number of employees:
2 – 10

About the Сlient

KX Recruit is a free recruitment service dedicated to connecting employers with job seekers in the King's Cross area of London.
With a strong commitment to supporting the local community, the company plays a vital role in facilitating access to jobs and training opportunities on the King's Cross estate, which spans 67 acres of redeveloped land close to King's Cross Station. As part of the obligation to develop this piece of land, it was required to give back to the community. KX Recruit fulfills this commitment through initiatives focused on employment and training.
Over the past ten years, KX Recruit has successfully placed more than 1,600 individuals into meaningful employment. Their services extend beyond direct recruitment, offering apprenticeships, work experience, volunteering, and internships. The company also conducts workshops to prepare residents for the job market, covering essential skills such as resume writing, interview preparation, and effective job search techniques.
Services provided:
  • Salesforce for recruitment CRM/ATS implementation
Project details:
  • Professional services — recruitment
  • 1 – 5 Salesforce org users
  • Short-term project, completed in September 2024
Products used:

Challenges

KX Recruit faced significant business challenges as it grew over its 10 years of operation. As its client base and reporting needs to be expanded, its existing CRM system became inadequate. It couldn't handle the increasing volume of reporting required to support KX Recruit.
The limitations of KX Recruit's previous platform significantly hindered the company's ability to generate timely reports, which were crucial for both internal decision-making and external client communication. The system relied heavily on manual processes that consumed too much time and resources, making it increasingly unsustainable as the business grew. This inefficiency directly affected internal operations, as it delayed access to critical data needed for daily business activities, slowing down essential processes and decision-making.
  • Chloe Tarrant-Stanton
    Social Hub Lead
    Unlike what we were used to, where solutions were implemented without much communication, Twistellar consistently informed us of the progress and the causes of any issues.

    Whenever there were challenges or delays, they clearly explained why and provided a realistic timeline for resolution. This level of communication gave us confidence that issues were being addressed immediately, and we always knew what to expect.

Solution

In collaboration with Seven20, a CRM/ATS built on Salesforce specifically for recruitment agencies, Twistellar implemented and customized Seven20 following KX Recruit’s business requirements, integrating a custom data model and incorporating several custom automations to optimize the recruitment process.
One of the key aspects of the solution was the improved reporting functionality that the business was looking for, which enabled KX Recruit to quickly and easily generate reports with just a few clicks. This change allowed the client to access vital data in real time, significantly reducing manual efforts and facilitating more informed decision-making processes.
Beyond the initial implementation, Twistellar supported KX Recruit with data migration and extended the solution’s capabilities, ensuring a smooth transition and ongoing success.

Scope and Process

Objectives: To streamline KX Recruit’s operations by customizing and automating key functions within the Seven20 platform, ensuring effective workflow management, efficient data access, and improved reporting capabilities for enhanced recruitment performance.
Deliverables: Customization and implementation of Seven20, the Salesforce-based applicant tracking system (ATS) tailored for KX Recruit's business needs, including custom data models and automation features.
  • Chloe Tarrant-Stanton
    Social Hub Lead
    Looking ahead, I’m excited about the measurable outcomes we’ve already seen, especially with reporting.

    Moving away from our previous system has made generating reports significantly easier. Tasks that used to take an entire day can now be completed in just a few clicks, allowing us to be more efficient in our work.

    The implementation has provided us with a tailored solution that meets our unique needs as a recruitment service, and we are already thinking about future enhancements.
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Results

Following the implementation and customization of Seven20 by Twistellar, KX Recruit can now generate reports with remarkable ease, a task that previously consumed considerable time and effort. The enhanced reporting capabilities allow the team to quickly access data, which reduced the time spent on report generation.
In addition to improved reporting, the customization of Seven20 has fostered a user-friendly environment that aligns with KX Recruit's unique workflows, accommodating the specifics of their recruitment processes. The intuitive interface has led to greater user adoption among team members, enabling them to navigate the system confidently and efficiently. As a result, the team feels empowered and equipped to manage their tasks effectively, enhancing overall productivity.
While it is still early in the implementation phase, KX Recruit outlines that the transition to Seven20 not only resolves long-standing challenges but also sets the stage for ongoing improvements as the organization looks to optimize its operations continuously.
Seven20, CRM/ATS for Recruitment Built on Salesforce, Implementation:
  • Implemented and configured Seven20, based on the client's requirements
  • Developed a tailored data model and components
  • Integrated several custom automations to enhance operational efficiency
  • Ensured quick access to vital data, enabling real-time report generation
  • Executed a successful data migration process
  • Provided training and ongoing support

Client Testimonial

  • Chloe Tarrant-Stanton
    Social Hub Lead
    Overall very positive, our journey with Twistellar was a blend of challenges and learning opportunities. As a small company without an IT department, we faced unique challenges during this transition, especially as we were separating from our parent company. This meant we were handling system implementation alongside our daily responsibilities, which added to the pressure.

    I truly appreciate the knowledge and support from the Twistellar team, though there were times when having things explained in simpler terms would have been even more helpful.

    I would rate Twistellar’s responsiveness a five out of five. Artem Bunas, the Business Analyst, was incredibly responsive, even outside regular hours, and demonstrated great patience throughout the process. I want to emphasize how much I appreciate Artem's work. His understanding and patience stood out, especially when we struggled to respond quickly or asked the same questions multiple times.

    This feedback comes not just from me, but from our whole team—there are only four of us, and we were all very involved in the process. Artem consistently helped us, even when answering questions we'd already asked several times. His ability to break things down in a way that made sense to us, especially with my limited technical knowledge, was invaluable. I truly believe that if someone else had handled this, the experience might have been much more difficult for us. We're really grateful for his efforts and the positive impact he had on the project.

    Looking ahead to next year, we’re excited about the possibilities for further enhancements to our system. The current implementation provided by Twistellar aligns perfectly with our unique needs, and we’re eager to explore additional changes that could optimize our operations even further. We would love to continue working with Artem, as his understanding of our business will help us seamlessly implement these updates without the need to go through introductory challenges again.

    Overall, we see this collaboration with Twistellar and Seven20 as a successful foundation for our future growth.

Interested in using Salesforce for recruiting? Explore how Seven20, enhanced with customizations from the Twistellar team, can be the perfect fit. This 5-star CRM/ATS, specifically designed for recruiters on Salesforce, offers powerful tools to streamline your hiring process. Let’s get in touch and discuss your Salesforce objectives!

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