Sharp Reflections, a leading provider of software and services in the oil and gas sector, specializes in advanced 4D seismic analysis. Founded in 2009, the company has been instrumental in assisting oil and gas operators, including major players like Equinor and Petronas (Malaysia), in hydrocarbon exploration and production. Its innovative solutions enable geologists and geophysicists to map the subsurface, identifying oil and gas reserves while aiding in critical decision-making processes.

Seismic data serves as "ears underground," capturing echoes from controlled explosions to interpret subsurface structures. Sharp Reflections takes this further with 4D seismic technology, transforming static subsurface "photographs" into dynamic "movies" over time. This approach helps operators track changes in underground reservoirs, optimize production, and identify untapped opportunities.

With a turnover of €10 million in 2024, Sharp Reflections has steadily grown to a projected €12 million this year. In late 2024, the company was acquired by a larger, publicly listed Canadian organization of around 300 employees. This acquisition positions Sharp Reflections for further growth and integration within a global framework.

Sharp Reflections has been using Salesforce since around 2012, initially introduced by a single salesperson and the company’s CEO. Over the years, as the company expanded, so did its reliance on Salesforce. By 2023, Sharp Reflections had 12 Salesforce licenses in use, supporting a growing sales team and increasing demands for more robust CRM functionality.

However, this growth also introduced challenges. The existing Salesforce setup was becoming outdated and less effective in meeting the needs of a larger, more dynamic team. Dashboards were not management-friendly, and the database required significant cleanup to improve operations.

To address these issues, Sharp Reflections sought the assistance of a Salesforce managed services provider. While their initial partner continued to provide support with Account Engagement, the opportunity came to try a fresh approach to Sales Cloud.

This led Sharp Reflections to a new Salesforce Consultant for Norway.

Twistellar assisted Sharp Reflections by offering Salesforce Sales Cloud Managed Services that included:

Objectives: Enhance sales data management by structuring and visualizing key metrics to support informed decision-making.

Deliverables: Analysis and remapping of Sales Opportunities, structuring product information into a reportable format, development and implementation of Sales Reports and Dashboards, visualization of sales trends and regional distribution, integration of weighted forecasts, and real-time data access for management.

Through its collaboration with Twistellar, Sharp Reflections achieved desired improvements in operational efficiency and decision-making capabilities.

Twistellar thoroughly analyzed and remapped both historical and current Sales Opportunities, restructuring the data to present product information in a more reportable and actionable format.

By implementing customized Sales Reports and Dashboards, we helped gain real-time insights into sales trends, regional sales distribution, and performance across product families and categories. This offered Sharp Reflections' management team the ability to make informed decisions based on visual data.

A major part of the project focused on cleaning and organizing Sharp Reflections' Salesforce database. Twistellar’s expertise in data management helped transform the database into a well-structured resource, improving data accuracy and the company's ability to track opportunities and pipeline activities.

As a result, Sharp Reflections was able to make more informed decisions, optimize operations, and boost overall efficiency.