Real Estate

Massive duplicates handling system for all available objects in CRM

FIGURES: Over $100M financed across thousands of properties.
About project
The system contains large amount of data of potential clients (millions of records). Thousands of new records come from external system every day. Need to merge duplicates from different datatables automatically.
Custom solution dynamically handles data records (even from different tables) according to custom rules dynamically configured basing on real data schema state. No users are involved in deduplicating process, the rules are created and the handler is once activated by the administrator.
CRM automatization dramatically accelerates the speed of sales and reduces time for manual operations. Moreover, automatic processes exclude any user errors.
Date: August 2016 ● Category: Database Optimization
Finally it’s working as expected — great that we managed to do that together so smoothly!
Project Manager of the Customer Company